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Break Even ROAS Calculator

Instantly calculate the minimum ROAS needed to break even on your ad spend

Enter your product cost and desired margin to see your Break Even ROAS and recommended target. All inputs validated.

Total revenue per sale ($10–$10,000)
Product + shipping cost
Net profit after all costs (10–80%)
Payment fees, overhead, etc.

Enter your data to calculate your Break Even ROAS

Industry-standard ROAS benchmarks by platform and vertical.

Break Even ROAS

E-commerce: 2.5–4.0x

Subscription: 1.5–2.5x

Lead Gen: 3.0–6.0x

Target ROAS

Facebook Ads: 4.0–6.0x

Google Ads: 5.0–8.0x

TikTok Ads: 3.0–5.0x

Rule of Thumb: Target ROAS = Break Even ROAS × 1.5–2.0

Break Even ROAS Calculator: Know Exactly When You Profit

Stop guessing your ad performance. Use our Break Even ROAS Calculator to instantly determine the minimum ROAS needed to cover all costs — and set a profitable target.

"You can't improve what you don't measure." — Peter Drucker

How the Break Even ROAS Calculator Works

The Breakeven ROAS Calculator uses the simple formula:

Break Even ROAS = (COGS + Fixed Costs + Desired Profit) ÷ AOV

  • AOV: Revenue per sale
  • COGS: Product + shipping cost
  • Fixed Costs: Payment processing, overhead
  • Desired Profit: Margin % × AOV

Understanding Your Breakeven ROAS Calculator Results

You’ll see two key numbers:

  • Break Even ROAS: Minimum to cover costs (0 profit)
  • Target ROAS: Recommended for sustainable growth (1.5–2.0× Break Even)

Example: $75 AOV, $35 COGS, 30% margin → Break Even ROAS = 2.8x

Why Use This Break Even ROAS Calculator?

Perfect for marketers, e-commerce owners, and agencies who need:

  • Instant clarity on profitability
  • Realistic validation (no $0 AOV)
  • Scenario testing — adjust margins, costs
  • Platform-ready for Facebook, Google, TikTok
  • Mobile-optimized for on-the-go decisions

Real Break Even ROAS Examples

  • Fashion Brand: $80 AOV, $32 COGS, 40% margin → 2.4x Break Even
  • Supplement Store: $60 AOV, $18 COGS, 50% margin → 1.8x Break Even
  • Course Seller: $500 AOV, $50 COGS, 80% margin → 1.3x Break Even

Get Started with the Breakeven ROAS Calculator

  1. Know Your AOV: From Shopify, Stripe, or ads manager
  2. Calculate COGS: Product + shipping + packaging
  3. Set Margin Goal: 20–50% typical for e-commerce
  4. Input & Optimize: Adjust to hit your target ROAS
  5. Scale Confidently: Only bid on profitable traffic

Calculate Your Break Even ROAS Now

The Break Even ROAS Calculator is your profit compass. Enter your numbers and scale with certainty.

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